top of page

Kris Shelton MFA MBA

Winston-Salem, NC 


Phone: 919.333.8180                               Click for CV pdf

Professional info

  • Managed learning product life-cycles including needs assessment, cultivating the right collaborators, building online, multi-media, and classroom courses, marketing products internally and externally, assessing impact, and assisting in senior leader/donor briefing to gain support

  • Optimized adult learning via classroom and virtual/eLearning through driving learner engagement

  • Supported HR projects across four brands including new hire orientation, leadership development, change management, and performance management to foster a positive working environment

  • Employed five different LMS platforms and a variety of mLearning and eLearning tools including Storyline, Captivate, InDesign, Adobe Creative Suite, and PhotoShop to inspire learners

  • Managed vendor relationships for training outsourcing including leveraging brand connectivity and reinforcing alignment with organizational goals and values

  • Been awarded “Distinguished Adjunct Faculty” commendation given to top 10% of university instructors at Davenport University

  • Authored textbook Power Language: Effective Communication for Executive Development used since 2003 in MBA leadership development program, Dominican University of California

Work experience

Center for Leadership & Character
Wake Forest School of Business, Winston-Salem, NC       11/13 - Present
Instructional Designer

As Instructional Designer:

  • Built and managed an interactive learning framework (mLearning & eLearning modules, Center resources website, leadership video series, team and train-the-trainer resources, workshops) via rapid prototyping to assist shaping the School of Business culture and establishing the Center for Leadership & Character as a recognized thought leader in leadership and character development (click for project list)

  • Marketed a portfolio of services and assisted team with integrating leadership and character experiences across programs (curricular, co-curricular, extra-curricular) resulting in an enhanced learning environment for students, faculty, staff, alumni, executive education, and community business partners to continue to develop as passionate, ethical business leaders who get results with integrity 
    (click for resource center website
Blue Gray Alliance, Navarre, FL                                             10/12 - 10/13
Communications Manager for National Not-for-Profit Organization

As Media/Marketing Coordinator:

  • Interfaced with national and regional media in event promotion gaining an audience of over 50k

  • Raised over $14k managing event program and DVD projects including negotiating vendor services

  • Shaped brand identity and gained member commitment for 15k member organization via conventional marketing and social media channels including Facebook, Twitter, YouTube, and Instagram

Davenport University, Grand Rapids, MI                              4/94 - Present
Online Instructor and Instructional Designer 

As Distinguished Adjunct Faculty and Course Coordinator:

  • Improved performance for over 15k learners on five continents via iLT, ViLT, blended, and online courses incorporating current pedagogy and assessments aligned with program goals

  • Created interactive e-learning courses using PhotoShop, Visio, SnagIt, Jing, Captivate, and other multi-media and infographic design tools

  • Upgraded live courses to e-learning using Blackboard, e-College, and Moodle LMS systems

  • Supervised online instructors resulting in commendations for improving consistency and quality

Dex Media (R.H. Donnelley), Cary, NC                                  2/07 - 3/09

Training Development and Communications Manager 

As Talent Development Manager and Instructional Designer:

Leadership Development & Instructional Design

  • Led development and marketing of new manager training programs including instructor-led modules, printable job aids, and train-the-trainer sessions

  • Improved new employee orientation accuracy and quality from process building through measurement including improving compliance reporting

  • Developed and implemented project management tools and instructional design processes from needs assessment through measurement for continual customer service improvement

  • Built communication plans and processes establishing brand identity

Communications & Change Management

  • Streamlined and delivered critical communications through collaborating with cross-functional team on company reorganization

  • Provided solutions to executive committee on communication strategy and implementation

  • Accelerated change preparedness by partnering with external consultants and HR generalists to deliver change management and process reengineering training to corporate and operations populations

  • Gained commitment from diverse stakeholders by building relationships and using influence wisely


Executive Development Seminars, Spring Lake, MI            1/04 - 12/06
e-Learning Consultant 

As e-learning contractor and instructional designer:

  • Developed and facilitated web-based training for over 175 frontline and executive employees at Schneider National, Inc. working withina pre-defined process on budget and on time

  • Established 90% improvement rate and 91% completion rate in 2006 seminars

  • Cut communications training costs by over 50% at Schneider National, Inc. 2004-2006

  • Customized rapid e-learning communication training program for claims department resulting in enhanced customer service, reduction in complaints on claims, and higher morale


Power Language: Effective Communication for Executive Development

by Kris Rose Shelton 
Copley Publishing
1st edition 2003
2nd edition 2007,
3rd edition 2011

ISBN: 1-59399-261-0



Online learning

Classroom training (iLT/ViLT)

Leadership development

Instructional design

Process improvement

Curriculum design

Project management

Adult learning theory

Change management

Performance management

Employee engagement

New hire orientation

Vendor management/LMS

HR partnership




Adobe Creative Suite

Articulate Storyline


In Design




eCollege LMS

Moodle LMS

Sakai LMS

Pearson Learning Studio LMS






Cisco Show & Share

MS Office (Word, Excel, PowerPoint, Outlook)

MS Project




You Tube




2010 - present

2010 - present


MBA Strategic Management Davenport University, Grand Rapids, MI
MFA Writing, Publishing, and Literature Emerson College, Boston, MA
BFA Writing, Publishing, and Literature Emerson College, Boston, MA

Kris Rose Shelton brings 20 years of mindfulness meditation practice as well as a portfolio of leadership development, HR, training, and marketing, experience spanning the academic, corporate, and non-profit sectors. With an MBA in strategic management and an MFA in writing, Kris blends the tactical and the creative to translate business needs into impactful products and programs that bring company values, goals, and initiatives into a sustainable reality.

bottom of page