Shelton Group​

Center for Leadership & Character
Wake Forest School of Business, Winston-Salem, NC       11/13 - Present

Instructional Designer

As Instructional Designer:

• Built and managed an interactive learning framework (mLearning & eLearning modules, Center resources website, leadership video series, team and train-the-trainer resources, workshops) via rapid prototyping to assist shaping the School of Business culture and establishing the Center for Leadership & Character as a recognized thought leader in leadership and character development (click for project list)

• Marketed a portfolio of services and assisted team with integrating leadership and character experiences across programs (curricular, co-curricular, extra-curricular) resulting in an enhanced learning environment for students, faculty, staff, alumni, executive education, and community business partners to continue to develop as passionate, ethical business leaders who get results with integrity 
  (click for resource center website www.centerforleadershipandcharacter.com)

 

Blue Gray Alliance, Navarre, FL                                             10/12 - 10/13

Communications Manager for National Not-for-Profit Organization

​As Media/Marketing Coordinator:

• Interfaced with national and regional media in event promotion gaining an audience of over 50k

• Raised over $14k managing event program and DVD projects including negotiating vendor services

• Shaped brand identity and gained member commitment for 15k member organization via conventional marketing and social media channels including Facebook, Twitter, YouTube, and Instagram

 

Davenport University, Grand Rapids, MI                              4/94 - Present

Online Instructor and Instructional Designer 

As Distinguished Adjunct Faculty and Course Coordinator:

• Improved performance for over 15k learners on five continents via iLT, ViLT, blended, and online courses incorporating current pedagogy and assessments aligned with program goals

• Created interactive e-learning courses using PhotoShop, Visio, SnagIt, Jing, Captivate, and other multi-media and infographic design tools

• Upgraded live courses to e-learning using Blackboard, e-College, and Moodle LMS systems

• Supervised online instructors resulting in commendations for improving consistency and quality
   

Dex Media (R.H. Donnelley), Cary, NC                                  2/07 - 3/09

Training Development and Communications Manager 

​As Talent Development Manager and Instructional Designer:

Leadership Development & Instructional Design

• Led development and marketing of new manager training programs including instructor-led modules, printable job aids, and train-the-trainer sessions

• Improved new employee orientation accuracy and quality from process building through measurement including improving compliance reporting

• Developed and implemented project management tools and instructional design processes from needs assessment through measurement for continual customer service improvement

• Built communication plans and processes establishing brand identity

Communications & Change Management

• Streamlined and delivered critical communications through collaborating with cross-functional team on company reorganization

• Provided solutions to executive committee on communication strategy and implementation

• Accelerated change preparedness by partnering with external consultants and HR generalists to deliver change management and process reengineering training to corporate and operations populations

• Gained commitment from diverse stakeholders by building relationships and using influence wisely

 

Executive Development Seminars, Spring Lake, MI            1/04 - 12/06

e-Learning Consultant 

As e-learning contractor and instructional designer:

• Developed and facilitated web-based training for over 175 frontline and executive employees at Schneider National, Inc. working withina pre-defined process on budget and on time

• Established 90% improvement rate and 91% completion rate in 2006 seminars

• Cut communications training costs by over 50% at Schneider National, Inc. 2004-2006

• Customized rapid e-learning communication training program for claims department resulting in enhanced customer service, reduction in complaints on claims, and higher morale