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Caldonna Pearl Shelton

Winston-Salem, NC 


Phone: 336.430.5998                               

Professional info

  • Able to work on high potential product websites with a professional quality

  • Advanced knowledge and use of Microsoft Excel (e.g. nested IF statements, pivot tables, VBA) for data use and reporting; basic knowledge of XML

  • Strong leadership and influence skills with the ability to guide multiple teams and stakeholders without positional authority

  • Ability to generate innovative creative concepts and proven ability to execute

  • Well-organised, able to set priorities and be detail-oriented

  • Strong experience with ecommerce and the ability to drive sales with creative marketing ideas and strategies

  • Able to work independently, solve problems, take initiative and use good judgment

  • Basic technical knowledge and experience with HTML

  • Ability to work autonomously, act quickly, solve problems, and be a “self-starter”

  • Demonstrated ability to grow sales, increase conversion and acquire new customers

  • Able to identify program growth opportunities including cost-benefit analysis of new ideas

  • Able to adjust strategy as ecommerce business objectives evolve

  • Create weekly, monthly, quarterly, and yearly analysis to investors

  • Manage and support partner/supplier relationships

  • Interpret data at understand costs, benefits, ROI, and trends

Personal Projects

Created Animated Music Videos on social media gaining 10k likes

Explored indie music on guitar (won 2 songwriting awards at school)

Cultivated superfood-based vegetarian diet and daily fitness routine blending core movement and music




eCommerce Retailer, Winston-Salem, NC                          7/23 - Present
Manager, Dropshipping Business

As dropshipping entrepreneur:

  • Researched and created an eCommerce website to sell products

  • Built business including testing different products

  • Developed and managed all social media marketing including TikTok, Instagram, website

  • Managed supplier relations

  • Engaged with new clients

  • Handled customer service

  • Processed orders without inventory

  • Maintained online storefront that generated $ revenue monthly

eCommerce Reseller Poshmark, Winston-Salem, NC      7/23 - Present
Fashion Reseller

As fashion reseller:

  • Created Poshmark retail site

  • Built business including marketing items on website with pictures and descriptions

  • List items for sale

  • Processed orders

  • Managed bills, contracts, inventory, invoices, payments, accounting and taxes

  • Developed and managed all financial transactions including payments and shipping

Center for Smart Financial Choices, Winston-Salem, NC       9/16 - 3/19
Financial Workshop Facilitator (Volunteer)

As workshop volunteer:

  • Managed a financial literacy station for a workshop game: "Adult for a Day" including helping participants make choices about expenditures and transacting game-based payments and accounting (twice a year)

  • Contributed to small group debrief sessions to share learning about financial choices
Blue Gray Alliance, Navarre, FL                                                   5/09 - 7/23
Living History Docent for National Not-for-Profit 

As living history volunteer:

  • Represented the clothing, camplife, and habits of civilians in the 1860s for weekend events twice a year across 7 states including Gettysburg, Appomattox, Manassas, Chickamauga, Shiloh, Fort Fisher

  • Demonstrated knowledge of period items, customs, and songs to spectators

Strategy and planning

Online learning

Classroom learning

Leadership development

Learning design

Process improvement

Project management


Emotional Intelligence

Active listening

Change management

Team engagement


Authentic writing

Research and analysis

Data analysis and visualization


MS Office (Word, Excel, PowerPoint, Outlook)

Canvas LMS


Google Suite


You Tube




AI productivity tools

Solution Models

2010 - present

2010 - present

Process Analysis & Mapping

5 Whys

5 Ws


Root Cause Analysis

SWOT Analysis

Plan, Do, Check, Act

Venn Diagrams

Gantt Charts


Growth Mindset

Big Picture Thinking

Education & Certifications

Reagan High School 

Winston Salem, NC - HS Diploma In Progress 2027

Ran cross-country
Maintained 3.90 GPA while taking
all AP/Honors classes

Wake Forest University Summer Immersion Program 

Winston Salem, NC - Certificate awarded 7-23
"Investing: The Future of Finance" 30 hour pre-college course 

Researched investing, crypto-currency, FinTech companies, and socially responsible (ESG) investing
Produced c
apstone project with analyst recommendation and data visualization to Robinhood Financial


Pearl Shelton brings fresh financial knowledge as well as a portfolio of ecommerce experience and non-profit volunteering. With an ability to deeply analyze complex problems and a deeply creative mindset exemplified in her writing, Pearl blends the tactical and the creative to translate business needs into impactful products and collaborations that bring company values, goals, and initiatives into a sustainable reality.

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